For the Music Marketing Project, we chose the song Blind because we felt it was somewhat similar to rock, which is an extremely popular music genre worldwide. In addition to this, we took inspiration from Slipknot and their signature masks, which would become our band's name and logo, as well as us wearing masks. Tne of the marketing trends we noticed with in our genre (nu metal) is that like rock and many other genres, vinyls have become extremely popular again. This desire for an old school 80s aesthetic is extremely marketable for bands and can bring in a ton of additional revenue. In addition to this, we created merchandise from caps and mugs, to hoodies and t-shirts that featured our logo and fit the aesthetic of our band. Production is quite a tedious task, especially for a music video conveying a specific story and theme. This took a good deal of planning and organization to get everything right. The same thing applies to the marketing campaign, although it requires research to back it up. Overall, our previous knowledge on the success of rock would be our gateway to this project.
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