Target Audience
Since the movie opening is about cars and somewhat revolves around street racing, it would fall under the action Genre. Action films are defined as films with high energy, a fast-paced story with a solid impact, lots of fighting and/or chase scenes, various well-known locations and a plot revolving around a battle, rescue, disaster, and other conflict issues that can involve a hero and a villain. The target audience consists of young adults,16-25 years of age, with a secondary audience of adults 30-40 years of age. More information on the action genre can be found here. The action target audience is pretty much the same as the racing and car films one.
Marketing
The movie will be marketed primarily on social media. Since this is a small-time production, it is not practical or possible to pay for ads on TV or other large scale promotion methods. Therefore, I will stick to promoting on Instagram, Twitter, Snapchat, and Youtube.
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